EMERGE
VIDEO STUDIO
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Videos
1
Clients
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Client Brand Brain
Every step reads this, so you never re-explain the client.
CLIENT
EMERGE Group
Smashcrowd
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NAME
v2
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Who they are
DESCRIPTION
EMERGE Group is a commercialisation partner headquartered in Singapore, with 50+ operators across eight Asian markets (SG, MY, TH, PH, VN, ID, KR, HK). Three routes to growth: AI transformation (practical AI systems that take repetitive work off a team, first live system from about 3 weeks), Asia market expansion (strategy, localisation and on-the-ground teams), and Web3 growth (communities, demand and regional momentum). 100+ campaigns for names in gaming, Web3 and consumer.
AUDIENCE
Founders, CEOs and heads of operations at growing companies in Southeast Asia and wider Asia who know AI matters but have not turned it into working systems yet. Also brands in gaming, Web3 and consumer looking to grow across Asian markets.
TONE
Operator, not observer. Plain, confident, practical. Short punchy lines (e.g. "Silos don't scale. Systems do."). No hype, no jargon.
Rules
RULES
Turn each AI news story into what it means for a real business: what work it removes, what it changes for a team, what to do next. AI handles the repeatable steps; humans keep judgement, taste and trust. Bring in the Asia angle when it is relevant. Only use facts from the source story; never invent numbers or claims about EMERGE.
DO (ONE PER LINE)
Lead with the business impact in the first 2 seconds Explain the news in plain words a busy founder gets End with one practical takeaway Mention Asia or SEA when the story touches it
DON'T (ONE PER LINE)
Hype or doom about AI Unverified numbers or quotes Hard selling or prices Technical jargon without explanation
Defaults for new videos
NEWS FEEDS (ONE URL PER LINE)
https://techcrunch.com/category/artificial-intelligence/feed/ https://www.theverge.com/rss/ai-artificial-intelligence/index.xml https://www.technologyreview.com/topic/artificial-intelligence/feed https://the-decoder.com/feed/ https://openai.com/news/rss.xml
LENGTH
20-30s
30-40s
40-60s
MUSIC
Let AI pick
None
lofi-chill
lofi-loop
synthwave-drive
tech-groove
STYLE GUIDE
None
AUTO STEPS
Story plan
Research
Angle + Hook
Storyboard
Avatar + Voice
Visuals
Motion graphics
Sound + Finish